Business 101

Take time to re-evaluate your life and figure out what the purpose is as to what you’re spending your time on. After all time is money and it’s easy to fall into the same patterns and get side tracked from what you really want or what your true potential could be.

 Ask yourself these questions and really try and determine a truthful answer; don’t think of what society wants or what you think you should want.. this your one life to live and you will be happiest doing what eternally feeds your passion. 

What do you want out of life?

What is your biggest goal?

Who inspires you and why?

What are you afraid of?

What holds you back?

Who holds you back and who pushes you further?

What does being “Successful” look like to you?

 You are the CEO of your life, promote those who deserve to be a part of your journey and demote those who pull you down and only cling to you when things are going well.

The life of marketing, and marketing yourself:

Whether you think about it or not, everything around us, everything we do, and are involved with is a business. That M&M you popped into your mouth, millions of dollars went into marketing that one product into making you want it. That $800 I Phone you just bought… that $20,000 watch you dream of purchasing, the same dentist you visit exactly every 6 months, the hairdresser you see once a month, that $3.00 Starbucks coffee you buy once a day, and that $50 foamy yoga mat you just purchased. You buy into multi-million corporations, and independent businesses with every move you make based on marketing, knowledge about the product or personal preference.

Have you ever wondered “What’s the fuss?” why does “everyone” want this? I sure have. Starting with the forever cycling fashion trend changes, the top of the line cell phones everyone should have and lastly the love affair the world has with Starbucks. Not that I have anything against Starbucks, but I often think if there wasn’t so much marketing, or if we were blind and could only decide what we like based on taste.. and not lust of attraction/society based would we still choose the same products consistently over and over again?

Companies are always trying to compete with each other whether it be by coming up with loyalty reward programs, point redeemable cards, lower prices, or a better lifestyle image to attach their product to. When working with a company do the diligence and look into WHAT exactly the company stands for, who founded it, what the turnover rate is, and how far you can possibly grow with that company. It’s so often we get stuck in the position we are given and end up treading water because there isn’t someone on your ass pushing you to climb the ladder.

Ask yourself;

Does my boss value me as an employee?

How did my boss get to his/her position?

Is it possible for me to futuristically partner with him/her or take over the company?

Are there competitive companies that would also consider me if need be? (Always look out for yourself, think ten steps ahead and consider every option available, because no one else is going to)

 

“To succeed… You need to find something to hold on to, something to motivate you, something to inspire you”

Bold business tips I have accumulated over the years:

Educate;

Never stop re-educating yourself or brushing up on what you learned in school. We are immensely continuously changing who we are every 5/20 years with age and life experience and certain parts of your life will be easier and more enjoyable to learn new things or brush up on the old. Think outside of the box and out of your comfort zone, whether it’s picking up a couple group classes a month or going to the library and letting yourself guide you to the section that speaks to you.

Dress to impress;

You are your own business and there are certain times to invest money into your image such as buying a nice suit or pencil skirt. That overall first or last impression could determine a future job, connection, or overall great impression just based on how professional you looked.

Shake for respect;

First impressions are key and long lasting and many don’t realize how important a solid firm handshake really is. If you cannot have the decency to firmly grasp someone’s hand and stare them in the eyes while introducing yourself to them, then that person might as well not have the decency to sign a business deal with you, promote you, or even remember your name. This goes for men and women, It doesn’t matter if your little and wee, find the strength to make a solid first impression in a professional manner because that is how you will be remembered amongst every other person they meet.

Be yourself;

Don’t over analyze as to what someone wants you to act like, be yourself and stick to your morals and education. Thrive on what makes you happy.

Focus on your passion and define your strengths;

Know what you’re good at and become the best to your ability. If there is opportunity to specialize on your strengths then you might have yourself a business, if that is the route you want to take.

Understand your weaknesses;

We all have weaknesses whether you can’t make cold calls, procrastinate, or you can’t take criticism. Acknowledge it and make it a continuous goal to work on them. If you find opportunity to work with others it’s beneficial to partner with those who combat your weaknesses.

Always double check / confirm;

No one is perfect, and there’s no harm in spending an extra minute making sure you completed a task properly or had the right commutation with a boss/client or partner.

 

No one succeeds alone.

Be a great team player no matter your position. Always be mindful of others and remember everyone else has goals and wants to succeed too. You may be surprised how much other people are willing to help you, however sometimes it takes you to reach out at give a positive affirmation or boost first.

Differentiate yourself;

What makes you different? You need to ask yourself that question consistently and you should have an immediate response as to why you are better and what your strengths are. Sell yourself like you are selling your favorite vehicle or chocolate fudge sundae; in detail and to the point with confidence. Take time to pay attention to detail and truly go above and beyond the regular duties.

Write it down;

Always be prepared, and write key notes down, phrases and words to jog your memory when you need to go back to review. Where ever I am in the world, I always have a pen and paper with me and rewriting key phrases down leaves me no excuse for memory fail in the future. I also keep a business calendar of which I record certain key events that happen every day in. That has to be one of my biggest tips for success because I am always able to review my budgets, goals, appointment, events from years ago which is a brilliant way to really prove to yourself how far you have come the past couple years. Plus I find a cell phone isn’t reliable like a good old leather notebook. 

Know your limit:

The hardest lesson to learn is when to keep going and when to quit. Many think if you quit you are giving up and can’t handle what is being thrown at you, but if you haven’t been happy in a while, and there isn’t much room for improvement it may be time to move along. At some point, you have to choose.

 

Help along the way:

As you soar through life on your journey trying to manage a balance of family, friends and work you will always come across those few people who need a boost. I feel that is important to not get caught up in the hustle and bustle and help others in need along the way. Whether it’s someone in the office who needs some encouragement and advice or a charity needs a donation, giving back in any which way you can will always feel great.

 

Fuel your mind

  • Re-educate yourself: Don’t think because you finished school years ago that you’re all done, or you’re simply too good and you know everything. Because YOU DON’T! Sorry to break it to you but there’s always someone smarter, making more money, or operating more businesses than you. That’s just the way the cookie crumbles. However what differentiates you from Joe Shmoe in the office next door is the fact that you study Spanish, and business on the side once or twice a week, and your resume slowly builds which can lead to potential opportunity and gives you more opportunity to relate to people/ clients.
  • Find yourself 1 / 2 mentors: If you’re stuck on the path of not knowing which industry to pursue or which business to start it’s best to get information from someone at a higher point then you are at, who will give you a non-biased opinion. Don’t underestimate your potential, even if it is an unrealistic idea, don’t be afraid to look into it.
  • Seek all potential in your role: You aren’t a job title, so don’t think of yourself as being defined as one specific role, and don’t assume you will stick to one career your entire life.

 

 

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